Coldwell Banker eMarketing Advantage

By being the first to fully embrace the Internet

with a far-reaching vision, Coldwell Banker

Residential Brokerage has found the formula

for expanding your universe of potential home

buyers. Today, through our careful investment

and powerful alliances, we’ve claimed virtual

ownership over the Internet’s most exclusive

real estate – those sites where home buyers

aggregate in the largest numbers.

Expanding the

buyer universe.

eMarketing that makes a difference.

A home buyer is more likely to use the Internet

than newspapers at some point during their

home search process

In the course of just a few

years, once tried-and-true marketing plans that

overlooked the Internet have suddenly become

outdated and incomplete. At the same time, the

vast majority of eMarketing plans don’t reach

enough of the top real estate sites, leaving them

similarly incomplete. By providing our affiliated

sales associates with a comprehensive eMarketing

program, Coldwell Banker Residential Brokerage

is helping ensure that your listing appears where

today’s home buyers will be shopping.

Home buyers start online – so did we.

89% of home buyers are searching online.

To tap into this audience of home buyers, we

are continually purchasing key real estate search

terms on major search engines such as Google.

The

millions we are spending on search

engine advertising

this year includes thousands

of search terms.

2. 2015 National Association of REALTORS

Profile of Home Buyers and Sellers.

3. Based on the estimated retail value of NRT LLC’s annual spend for search engine advertising. Coldwell Banker Residential Brokerage is a

member of the NRT family of companies. NRT has over 787 offices and 47,000 sales associates operating in over 40 metropolitan areas.