Coldwell Banker eMarketing Advantage

Re-defining

customer service.

After generating the greatest exposure for

your property, we follow it up with the most

knowledgeable and responsive customer

service in the business. Before we changed

how the industry looks at technology,

almost half of the online inquiries made to

sales associates went unanswered. Of those

inquiries that did receive a reply, the average

response time was measured in days.

Now,

the technology and infrastructure of Coldwell

Banker Residential Brokerage enables

immediate sales associate notification,

making it possible to respond within

seconds.

Online Rapid Response System–Homebase

InTouch

With our proprietary online rapid response system,

your sales associate has a compelling tool to

ensure every potential buyer for your property

receives a fast, professional response. In the blink

of an eye, your potential buyer can connect with

the affiliated sales professional who best knows

your home and its unique selling features.

Here’s how it works:

• A homebuyer sees a listing online.

• They request additional information or a

showing through the website.

• The Coldwell Banker Residential Brokerage

independent sales associate receives an alert

instantly on their cell phone.

• They are able to respond to the homebuyer

within minutes, and you are that much closer to

a closing.

13. Net Mystery Shoppers Dare to Compare report commissioned by