Coldwell Banker eMarketing Advantage

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Focusing home
buyer interest.
We don’t just place your property in the best
locations. Like your home itself, we make
sure your listing shows well with images and
detailed property descriptions that convey
the unique character of your home. And
because “home” is also a state of mind,
offers content
and features that help prospective buyers
get to know and appreciate the allure of
the surrounding community. It’s all part of
an eMarketing approach that says it’s not
enough to help locate prospective buyers
when you can also help focus their interest in
owning your home.
Photo Marketing Program
To satisfy online shoppers, we’ve developed a
program that markets your home using multiple
photos. Why? Because research shows that
approximately 87% of home buyers found
multiple photos very useful.11 Plus, having
multiple photos gives us an opportunity to
make your home stand out and show its best.
After viewing homes online, over 65% of home
buyers have visited the homes they viewed.12
Your affiliated sales associate will personally
help you devise a photo strategy that works
harder to sell your home.
11. 2015 National Association of REALTORS® Profile of Home Buyers and Sellers. Percentage is a combined percentage of respondents
who found online photos very useful and somewhat useful.
12. 2015 National Association of REALTORS® Profile of Home Buyers and Sellers. Percentage is a combined average of respondents who
drove by and walked through specific properties viewed online.