Coldwell Banker eMarketing Advantage

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How so? It’s simple. Coldwell Banker Residential
Brokerage uses its size and resource advantage to
canvas the Internet, entering into national marketing
relationships with the world’s top real estate sites.
This creates broad-based exposure for your home,
the kind that makes it easy for buyers to find your
property, but is next to impossible for local or regional
brokerages to replicate. And once a home shopper
finds your property, Coldwell Banker’s feature-rich
Web sites provide the service tools to encourage
shopper interest and help buyers and sellers stay
connected throughout the transaction process.
Today, 89% of home shoppers use the
Internet as part of their home search.1
That’s a pretty stunning figure when you
consider that only a decade ago, real estate
eMarketing was in its infancy. Even more
stunning are the implications of this change
in home buyer behavior. Suddenly, a playing
field that was once much more level, has
become stacked in the favor of one type
of real estate agent – your affiliated
Coldwell Banker sales associate.
Real estate’s
new reality –
your buyer
is online.
1. 2015 National Association of REALTORS® Profile of Home Buyers and Sellers.
nee
87%
87% 84% 80% 77%90% 90%
Internet Newspaper
Use of Media During Homes SearchProcess1
47% 50% 55% 50%
40%
88% 89%
30%
27%
36%
2009 2008 2007 2006 2005 2010 2011 2012 2013 2014
92% 92%
23% 21%
2015
20%
89%