By being the first to fully embrace the
internet with a far-reaching vision,
Coldwell Banker Residential Brokerage
has found the formula for expanding
your universe of potential home buyers.
Today, through our careful investment and
powerful alliances, we’ve claimed virtual
ownership over the internet’s most exclusive
real estate – those sites where home buyers
aggregate in the largest numbers.
Expanding the
buyer universe.
eMarketing that makes a difference.
A home buyer is more likely to use the Internet
than newspapers at some point during their
home search process.
2
In the course of just a few
years, once tried-and-true marketing plans that
overlooked the Internet have suddenly become
outdated and incomplete. At the same time, the
vast majority of eMarketing plans don’t reach
enough of the top real estate sites, leaving them
similarly incomplete. By providing our affiliated
sales associates with a comprehensive eMarketing
program, Coldwell Banker Residential Brokerage
is helping ensure that your listing appears where
today’s home buyers will be shopping.
Home buyers start online – so did we.
92% of home buyers are searching online.
2
To tap into this audience of home buyers,
we are continually purchasing key real estate
search terms on major search engines like
Google. The
millions we are spending on
search engine advertising
this year includes
thousands of search terms.
3
2. 2015 National Association of REALTORS® Profile of Home Buyers and Sellers.
3. Based on the estimated retail value of NRT LLC’s annual spend for search engine advertising. Coldwell Banker Residential
Brokerage is a member of the NRT family of companies. NRT has over 787 offices and 47,000 sales associates operating
in over 40 metropolitan areas.