Coldwell Banker eMarketing Advantage

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How so? It’s simple. Coldwell Banker Residential
Brokerage uses its size and resource advantage
to canvas the internet, entering into national
marketing relationships with the world’s top
real estate sites. This creates broad-based
exposure for your home, the kind that makes
it easy for buyers to find your property, but
is next to impossible for local or regional
brokerages to replicate. Once a home shopper
finds your property, Coldwell Banker Residential
Brokerage’s feature-rich websites provide the
service tools to encourage shopper interest
and help buyers and sellers stay connected
throughout the transaction process.
Today, 92% of home shoppers use the
Internet as part of their home search .1
That’s a pretty stunning figure when you
consider that only a decade ago, real estate
eMarketing was in its infancy. Even more
stunning are the implications of this change
for home buyer behavior. Suddenly, a
playing field that was once much more level
has become stacked in the favor of one
type of real estate agent – your affiliated
Coldwell Banker Residential Brokerage
sales associate.
Real estate’s
new reality –
your buyer
is online.
1. 2015 National Association of REALTORS® Profile of Home Buyers and Sellers.
l ’
li —
is
onli e.
nee
87%
87% 84% 80% 77%90% 90%
Internet Newspaper
Use of Media During Homes SearchProcess1
47% 50% 55% 50%
40%
88% 89%
30%
27%
36%
2009 2008 2007 2006 2005 2010 2011 2012 2013 2014
92% 92%
23% 21%
2015
20%
89%